Prepared for Tru · Green Room Radio

You built the room.
Now build the machine.

Five years. 134 episodes. A real studio, real guests, and access most shows never get. What's missing isn't content — it's the system that turns content into audience, authority, and revenue.

See what you're sitting on →
The Gap

Guests with 1M+ followers.
A front door that's offline.

The show books nationally known names — then the website returns an error, the clips go unpackaged, and the audience those guests could send you has nowhere to land. Every week, value leaks out of the room.

See where it leaks →
The Offer

Heavy build first.
Then the cost goes down.

A 90-day foundation sprint priced at a fraction of what agencies charge for the same scope — and unlike a typical agency retainer, the monthly number drops after the build is done. You own everything we build, whatever you decide at day 90.

See the deal →
Prepared by CreatAIvFor Tru · Green Room Radio · Las VegasJune 2026Confidential
What You've Already Built

Most people never get this far. The hard part — the room, the access, the volume — is done.

Before we talk about anything broken, the record should show what's working. Green Room Radio is not a startup podcast looking for its first guest. It's a five-year, studio-based Las Vegas institution with a catalog most shows would kill for.

134
Episodes published, every-Thursday cadence, current through late May 2026 — verified across Apple, iHeart, TuneIn, and Castbox.
25K
Instagram followers on @greenroomradio — a genuinely strong figure for an independent regional show.
466
Videos on YouTube — a deep, searchable archive of Vegas culture that almost no competitor can match.
1M+
Combined follower reach of single guests booked — Eric Bellinger (1M), Shawne Merriman (804K), Nikole Mitchell (279K).
Assets in the room
  • A real studio and a real format — multi-host ensemble, consistent production, week after week for five years
  • Terrestrial radio distribution — the show runs on 103.1 The Hustle, a real Las Vegas FM hip-hop station. Almost no independent podcast has that.
  • Cross-category guest access — musicians, NFL players, MMA/Power Slap fighters, casino insiders, adult creators, actors, nightlife legends, viral newsmakers
  • Proven sponsor history — Smile Oasis Las Vegas, Hype Beverages, Fuego Delta 8, Leaf Palms have all bought in before
  • Editorial instinct — the Bobby Khan episode dropped three weeks after his MGM ban went national on TMZ. That's newsjacking timing most producers can't teach.
What that means

In our model, there are two kinds of problems: substance problems and visibility problems. A substance problem means the product isn't real. A visibility problem means the product is real and the world can't see it properly.

Green Room Radio has a visibility problem. That's the good one — because the fix is a system, not a reinvention. You don't need to become something new. You need the machine that matches what you already are.

Where the value leaks

Every week the show creates value — and most of it escapes before it converts.

This is the honest diagnosis, with numbers. None of it is a content problem. All of it is a packaging, infrastructure, and funnel problem — which is exactly what makes it fixable fast.

Leak 1 · The front door is down

truvegasexperience.com returns a server error

The domain is alive — the application behind it has crashed. Every sponsor lead, guest inquiry, studio booking, and press check lands on an error page. Recoverable in days, and the single most expensive leak in the business.

Leak 2 · The catalog isn't converting

466 videos → 2.7K subscribers

That's under 6 subscribers per video, with recent full episodes pulling 80–240 views. The guests are real; the packaging — titles, thumbnails, clips, playlists, Shorts strategy — isn't doing its job. Meanwhile there is no owned TikTok account at all, while GRR clips circulate there under other people's handles.

Leak 3 · The audience never gets captured

Big-name guests, no flywheel

Guests with 100K–1M followings appear on the show — and there's no visible evidence they push the episode to their audiences. No clip-delivery workflow, no email/SMS list, no media kit, no sponsor page, no rate card. The reach walks out the door with the guest.

There's one more quiet leak: fragmentation. Two X handles, a second YouTube channel, host lineups that differ between Apple and newer directories, a Podbean feed 17 episodes behind Apple. Each one is small. Together they make the brand look unmanaged to exactly the people — sponsors, bookers, press — who check before they spend. Fixing this costs discipline, not money.

The Story Upgrade

"The dopest show in Vegas" is energy. "The room behind the Strip" is a category.

Right now the show describes itself the same way on every platform: the dopest radio show in Las Vegas, interviewing celebrities, musicians, adult stars, and influencers. That's consistent — but it makes the audience do all the work. The stronger story is already sitting in the catalog.

The story the market sees now
  • A high-energy interview show that's hard to categorize — comedy? adult? hip-hop? nightlife? business?
  • Adult content reads as the identity instead of one lane — which quietly caps sponsors, guests, and platforms
  • No answer to "why should a serious guest say yes?" or "why should a sponsor believe this audience matters?"
  • No call to action anywhere — a fan who loves an episode has nothing to join, buy, or sign up for
The story you've actually earned

Green Room Radio is the room behind the Strip — the Las Vegas backroom where entertainers, fighters, nightlife legends, adult creators, casino insiders, and culture-makers tell the stories polished media won't touch.

  • Vegas isn't the Strip — it's the people behind the curtain. You're the one with the room they talk in.
  • Tru isn't just a host — he's a connector and room-builder with five years of receipts
  • The catalog isn't random interviews — it's a living archive of underground Las Vegas culture
  • Adult content becomes one lane among six — alongside nightlife, combat sports, casino stories, music, and creators

That repositioning isn't cosmetic. It's what unlocks everything downstream: mainstream sponsors who can buy "Vegas culture" but not "adult podcast," higher-status guests who want a credible platform, and an audience promise — access to the people behind Vegas — that gives fans a reason to subscribe instead of just scroll past a clip. No Las Vegas show currently owns this cross-category lane. It's open, and you're the only one positioned to take it.

The System

Not a social media manager. Not a web guy. A Media Director.

Hiring a website fixer fixes the website. Hiring a clip editor fixes the clips. Neither fixes the business, because the leaks are connected. A CreatAIv Media Director is an embedded executive function that owns everything between the show and the market — organized into six interlocking pillars.

I
To build

Brand Clarity

Lock the positioning — the room behind the Strip — with one description across every platform, host bios built on verified credits, sponsor-facing and guest-facing language, and brand standards that keep the edge without scaring off mainstream money.

II
Raw material exists

Content Engine

You already produce weekly. We add the multiplication layer: 3–5 clips and 5–10 Shorts per episode, lane-based playlists, a TikTok launch from existing footage, show notes, and a guest clip-delivery workflow that turns every guest into a distribution channel.

III
Broken — and recoverable

Digital Infrastructure

Resurrect the website as a conversion hub: guest booking, sponsor page, studio services, SEO-friendly episode archive, email/SMS capture. Consolidate the duplicate handles and stale feeds into one clean footprint.

IV
After the foundation

Paid Media + CRO

Paid traffic comes after there's somewhere to send it. Then: retargeting pixels, sponsor-acquisition campaigns at Vegas businesses, guest-acquisition campaigns, and best-clip audience growth by lane — every dollar measured.

V
The biggest revenue leak

Sales Enablement

The show has sponsor history but no sponsor machine. We build the media kit, rate card, sponsor one-sheet, guest booking kit, studio services menu, outreach scripts, and monthly sponsor performance reports — so selling stops depending on who Tru runs into.

VI
Our unfair advantage

Intelligence Layer

AI-powered monitoring no traditional agency can match: competitor tracking, viral-topic and guest-trend watchlists (the next Bobby Khan moment, spotted early), sponsor target database, clip-performance analytics, and a monthly strategy memo. It's also why this costs what a single junior hire would.

First 30 Days

Where we'd start — easy for us, outsized for you.

Every CreatAIv engagement names its low-hanging fruit up front: moves that are simple for us to execute and disproportionate in impact. These four start inside the first 30 days of the sprint.

01

Turn the front door back on

A working one-page hub inside days, full rebuild inside the sprint: latest episode, book-a-guest, sponsor-the-show, studio services, email capture. Every warm lead finally has somewhere professional to land.

02

Repackage the top 20 moments

The best 20 moments from the catalog, re-titled, re-thumbnailed, re-captioned under one system — and used to launch the owned TikTok account into a lane with zero Vegas competition. Packaging, not production: the content already exists.

03

Build the sponsor & guest kit

Media kit, rate card, sponsor one-sheet, guest booking kit, intake forms, follow-up templates. The show has proven sponsors and proven guests — what's missing is the professional path for the next ones to say yes.

04

Activate the 103.1 bridge

The show airs on a real Las Vegas FM station and the brand never mentions it. We put that credibility front and center for sponsors — and build the cross-promotion loop between the broadcast audience and the show's own channels.

One more we'll set up in week one: the guest flywheel. Every guest gets 3–5 branded clips delivered within 48 hours of recording. Guests with six- and seven-figure followings start promoting their own episodes — reach the show has been earning, and leaving on the table, for five years.

The Deal

The build is the expensive part. So the price drops after it's done.

First, what this scope actually costs. We priced every deliverable in the 90-day sprint against current agency market rates — the same work, bought piecemeal from specialists:

Sprint deliverableMarket rate (agency)
Conversion website rebuild — booking funnels, sponsor page, episode archive, email/SMS capture, integrations$8,000 – $15,000+
Brand positioning + messaging guide + competitor research$4,500 – $11,000
Two platform launches (TikTok + X consolidation) + 90 days of management, at $500–$5,000/mo per platform$6,000 – $18,000
Top-20 clip repackaging for TikTok/Shorts/Reels, at $100–$300 per clip$2,000 – $6,000
Sponsor media kit, rate card, guest booking kit, outreach system$2,500 – $5,000
Analytics dashboard, directory cleanup, feed repair$1,500 – $3,000
Total market value of the sprint$24,500 – $58,000

Our AI-powered operating model is why we don't have to charge that. Here's the structure:

At signing · Account Activation
$5,000 one-time

Stands up the intelligence layer for the show: full channel and analytics audit, competitor and topic monitoring, sponsor target database, and the interim website live in week one. This is the engine the whole engagement runs on.

Months 1–3 · The Foundation Build
$4,500 / month

The heavy lifting: website rebuild, positioning locked and propagated, TikTok + X launched, top-20 clips shipped, sponsor & guest kits delivered, guest flywheel and 103.1 bridge switched on. $18,500 total for $24K–$58K of market-rate scope.

Day 90 · The price goes down
$2,950 / month

Once the machine is built, running it costs less than building it — so unlike a typical agency, our number drops. Full system operation: weekly clips, posting, sponsor support, dashboards, monthly intelligence memo.

Why our price falls when agency retainers rise

Traditional agencies front-load cheap discovery, then ratchet the retainer up as they bolt on services. We do the opposite: the first 90 days carry the real construction cost, and the AI intelligence layer keeps the ongoing operation lean. Months 1–3 are the most expensive months you will ever pay us.

Lighter options at day 90
  • Maintenance only — $1,000/mo: we keep the infrastructure healthy while your team runs the playbook
  • Walk away: the blueprint, the website, the kits, the accounts, and every clip are yours. No strings.

And the revenue lanes the foundation opens:

Revenue laneMarket benchmark
Local flat-rate episode sponsorship (viable at current audience)$150 – $250 / episode
Host-read mid-roll CPM as downloads grow$15 – $30 CPM
Las Vegas studio rental, mid-range video tier$150 – $400 / hr
Full-service multi-cam production tier$400 – $800 / hr
US podcast ad market, 2026 trajectory$3B+, growing ~10% / yr

Run the simple math on the ongoing number: four sponsored episodes a month at local flat rates plus two studio bookings a week more than covers the $2,950 operation — before any audience growth, CPM revenue, or paid campaigns are counted. The system is designed to be paid for by the revenue lanes it opens, and it costs less than one part-time hire.

Market-rate and revenue benchmarks are third-party figures cited below, not guarantees. Final post-90-day scope is confirmed at the day-90 review based on what the sprint's data shows — no on-the-call improvisation, no scope creep.

Plus · Bonuses you set

You set the targets. You set the bonus. We only collect when you win.

Most agencies get paid the same whether you grow or stall. We'd rather put our upside where our mouth is. At kickoff, you choose three milestones and attach a bonus number to each — paid only when the result is verifiably hit, measured by the dashboards we both look at.

Milestone 1 · Audience

Double the YouTube subscribers

From 2.7K to 5.5K+ — undoing five years of under-packaging. Or pick the alternative: an owned TikTok at 10K followers from a standing start, in a lane no Vegas show occupies yet.

Milestone 2 · Revenue

New sponsor dollars closed

A dollar figure you set — say, the first $10K in new sponsorship revenue booked through the new media kit and sponsor funnel. Not impressions. Not "brand lift." Signed sponsors, invoiced dollars.

Milestone 3 · Your call

The one that matters most to you

First 1,000 email/SMS subscribers. Ten paid studio bookings. A clip past 1M views. A guest with 500K+ followers promoting their episode to their audience. Charting on Apple's Music Commentary list. You pick it; we chase it.

How it works
  • You set the number. Each bonus is whatever the result is worth to you — $500 or $5,000. We never name it; you do.
  • Verified, not vibes. Every milestone is measured in the shared dashboards — YouTube Studio, the sponsor pipeline, the booking system. Hit or not hit, no gray area.
  • Pay only on results. Miss the milestone, owe nothing. The base engagement already covers the work.
And it never goes stale

At every quarterly review, we retire the targets you've hit and set three new ones together — bigger audience numbers, bigger sponsor figures, the next lane to open. A standing invitation to keep raising the bar on us. That's the service level we want to be held to: not "did they do the work," but "did they hit the number."

How It Runs

Discover → Architect → Run & Optimize.

The same framework behind every CreatAIv engagement, scoped to the 90-day sprint.

DiscoverWeeks 1–3

Audit everything, fix the bleeding first

The interim site goes live in week one. Then: full channel and analytics audit (YouTube Studio, Instagram Insights, podcast host, DNS), credential verification so the bios are bulletproof, sponsor history review, and the intelligence layer's first deep pass on competitors and topics.

ArchitectWeeks 4–8

Build the operating system

Positioning locked and propagated across every directory and profile. Website rebuilt as a conversion hub. Sponsor & guest kits finished. Clip system and content calendar installed. TikTok launched. The 103.1 bridge and guest flywheel switched on.

Run & OptimizeWeeks 9–13

Operate, measure, decide

The system runs for a full month with dashboards live: clip performance, audience growth, sponsor pipeline, booking inquiries. At day 90 you review the numbers and choose — full Media Director, maintenance support, or take the blueprint and run it yourself.

Why CreatAIv

An embedded executive function — at a price the AI layer makes possible.

What we bring
  • One accountable owner across all six pillars — not five freelancers who don't talk to each other
  • An AI-powered intelligence layer no traditional agency can match — and the reason this engagement costs a fraction of an agency retainer
  • Hands-on execution, not advisory slideware — the website gets rebuilt, the clips get cut, the kits get shipped
  • Multiple points of contact, real-time adjustments, and transparency by default — we educate as we go, because smart clients get better results
Why this fit is unusual
  • The show already passes our qualification bar: real product, real access, real volume — a visibility problem, not a substance problem
  • We're Las Vegas-based and fluent in the worlds the show lives in — nightlife, entertainment, creators, local business
  • Adult-adjacency needs a partner who can keep the edge while staying platform-safe and sponsor-safe. That's a positioning discipline, and it's our home turf.
  • The cross-category "underground Vegas" lane is open right now. First mover takes it — and keeps it.
"You have something most people never get: a real room, real guests, real volume, and a Vegas identity. What we're seeing is not a content problem. It's a system problem — and systems are buildable."
The Next Step

One working session. Bring the real numbers.

A single sit-down with Tru and the crew. We walk the audit together — YouTube Studio, Instagram Insights, the sponsor history, the studio's real story and credits — and lock the sprint's first moves. You leave with a written plan whether or not we work together.

Book the working session
Confidential · Las Vegas · The first move is the website — it can be live in days